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Competitive intelligence is critical to successful partnering and Medius works on a range of CI options designed to help in the competitive positioning of your product and technology. These include:
Our industry experts will review and assess your product and/or technology to determine its Unique Selling Points and the level of attractiveness of your product. We will also determine the scientific credentials and identify any additional areas that require consideration ahead of partnering.
Part of our Pre Partnering Audit, Medius provides a review of the market prospects for the product or technology which can then be developed into a valuation forming the basis for the subsequent negotiation. This activity provides an insight as to how the product may be positioned and ultimately priced.
Understanding the competition is vital whether it is competing technologies, competition in the market place or partnering competition. Our reports provide an assessment of the competitor landscape to maximise the chance of successful partnering.
The IP assessment addresses the robustness of the IPR protection and addresses ownership, the scope of the claims, and the likely degree of protection. A prior art, competitive and market review allows recommendations on areas of weakness and may indicate IPR enhancement.